Power Pages
create a user focused website
Site search
Homebuild allows the addition of a powerful search page within your website. Search pages allow users to enter search criteria into a text box. The search function will search your own site for content matching the user's search criteria and presents the results in a list format which includes a hyperlink to the selected page as displaying the sentences in which the search criteria appeared in.
Search pages remove the need for visitors to your site to read through your entire website to discover the information they need. Each extra link that a user has to click drastically reduces the chances that they will remain on your site. Ideally you want to craft your site in a way that streamlines a user's actions to direct them strait to important pages. A site search facilitates gives the opportunity for users to locate the pages they wish quickly and easily. This can be essential for larger websites with much content.
Site searches present an opportunity to showcase more of your website's content. Some visitors to your site will not instantly know what they are looking for and may use the search page as a means to discover what content you have available on a given topic. Because search results are displayed in a clear to read list format, users follow the links that appeal to them, thus been encouraged to explore more of your site.
E-marketing
The Homebuild e-marketing tool is a powerful feature that can revolutionize an organization of any size by helping the sales of goods and service through a digital technology. It's flexibility and cost effective nature makes it ideal for small to mid businesses.
Homebuild's e-market manager allows you to create subscriber lists, so that you may segment your subscribers based on their profiles to target your email campaigns better. In this way you can make sure you deliver the appropriate advertisement to specific target precipitants. You can add or remove addresses and control which addresses are part of which lists.
The e-marketing tools page allows you to create Professional emails by the extensive content editor. You can add images and formatted text so that emails are personalized however you wish. This results in a solid e-mail campaign that will present your own unique brand identity and colour scheme. Furth more the content editor can be utilised to create a imaginative and interactive campaign that will interest your subscribers. You could include music, graphics and videos, even a game or quiz.
E-marketing is focused on the business strategy of delivering the right message to the desired target audience. In this regard E-marketing is similar to traditional paper based adverting however the variety of option that e-marketing presents makes it an essential addition to marketing campaign. The most immediately noticeable benefit is that, if properly planned, an e-marketing scheme can prove much more cost effective than traditional methods, and due to its internet based technologies an e-marketing campaign can have a global focus and your message can reach around the world.
e-marketing lets you reach people who want to know about your products and services instantly. For example, many people take mobile phones and PDAs wherever they go. Combine this with the personalised aspect of e-marketing, and you can create very powerful, targeted campaigns.
Including an e-marketing page to your Homebuild site website means your customers are only ever a few clicks away from completing a purchase. Unlike other media which require people to get up and make a phone call, post a letter or go to a shop, e-marketing is seamless.
link exchange
Almost all major search engines rank your web pages based on the number and the quality of links that point to your web site (link popularity). Homebuild's link exchange helps with this by allowing other websites within your particular field link to your site, in exchange for linking back to them. Thus if someone visits that website, your link will be visible to them. Hence you will be noticed by people not directly but indirectly.
Your Link Exchange page will contain links to other sites participating in Link Exchange. The categories you select will decide what links appear on your Link Exchange page and also what other sites you appear on. You may find that sites you link to may not link back to you. This is to maximise your search engine profile.